Volume 6, Issue 1 (8-2019)                   jpm 2019, 6(1): 45-36 | Back to browse issues page


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Makkizade V, Sharaie F, Ayin Jamshid S, Younesifar Z. The Status of customers' innovation regarding the use of prevention and health Applications. jpm. 2019; 6 (1) :45-36
URL: http://jpm.hums.ac.ir/article-1-331-en.html
1- Department of Business Management, Faculty of Management and Accounting, University of Hormozgan, Bandar Abbas, Iran.
2- Department of Business Management, Faculty of Management and Economy, Tarbiat Modares University, Tehran, Iran.
3- Department of MBA, Faculty of Management and Accounting, University of Hormozgan, Bandar Abbas, Iran.
4- Department of Medical Librarianship, Faculty of Paramedicine, Zahedan University of Medical Sciences, Zahedan, Iran.
Abstract:   (1262 Views)
Introduction: Mobile app developers have launched apps for easy access to health and preventive services. The adoption of these apps by users is largely influenced by their innovative features. The purpose of this study was to assess the impact of customerschr('39') innovation on the use of preventive and health applications.
Methods: This study is applied in terms of purpose and descriptive in method. Data were collected from 324 students who were the users of at least one type of preventive and health applications. The study was conducted in a period between July and August 2019. Data analysis and structural equation analysis was performed using SPSS 24 and AMOS 23 softwares, respectively.
Results: The results of the research showed that customerschr('39') innovation has a positive effect on the ease of use, perceived usefulness and enjoyment, and the intention to use the applications. The positive effect of ease of use and perceived usefulness and enjoyment on the intention to use was also confirmed. Analysis of the findings also showed that the intention to use has a positive impact on the practical use of apps.
Conclusion: The findings showed that consumerschr('39') innovation has a positive effect on intention to use, perceived usefulness and enjoyment, and the use of preventive and health applications. Application developers are uggested to use systematic and scientific methods to identify and analyze the perceptions of innovative users and target them.
 
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Type of Study: Research | Subject: Special
Received: 2019/08/4 | Accepted: 2019/08/4 | Published: 2019/08/4

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